Every engagement this firm sells is triggered by a public event: a merger, a restructuring, a consolidation. Those events are announced weeks before anyone picks up a phone about them. Reading them across fifty accounts every week is a job nobody in the firm has. This is the operator we install to do it.
The trigger is public, dated, and free to read. The problem is that reading it, across fifty accounts, every week, costs more hours than a founder who is also selling and delivering will ever have. So the book gets checked the way every book gets checked, which is not at all until a meeting appears on the calendar.
Then one account gets twenty minutes of frantic research and the other forty nine keep moving in the dark. The news arrives eventually, through the network, six weeks late, by which point two other firms have already been in the room. Buying another subscription does not fix it either. A subscription pushes one kind of trigger with no view on whether it matters to this business, and a feed is just one more thing to read.
Built around this firm's own account list and its own definition of a good trigger, which we write down together during the audit. It reads public sources on a schedule, discards almost everything, and produces a short ranked brief with the source on every line.
Every named account swept on a schedule, not when somebody remembers. News, filings, hiring activity, and the company's own public posts across a rolling 90 day window, so a move made three weeks ago is still caught rather than missed forever.
Each candidate event is graded 0 to 100 against what this firm actually sells, with a written reason and a confidence level. A generic tool cannot do this, which is why it sends everything. Get the lens backwards and a strong signal reads as bad news.
The same engine runs against the profile of company this firm sells to, not just the named list. That is where the account nobody had heard of shows up, doing exactly the thing that makes it a client, eleven days ago.
Every ranked hit says what happened, why it matters to this firm, what the play is, and where the claim came from. The principal clicks through and reads the original. Nothing has to be believed on the software's word.